The question was asked in the survey as follows: 鈥淲hich of these statements about online advertising do you agree with? I have bought products because celebrities or influencers have advertised them. (Multiple answers were possible)鈥
The source provides the following information on the definition of generations:
Generation Z: 1995-2012
Millennials: 1980-1994
Generation X: 1965-1979
Baby Boomers: 1946-1964
Citation formats
People who bought items due to influencer advertisement Germany 2024, by generation
In 2024, around ** percent of generation Z in Germany made a product purchase after seeing it advertised by an influencer on social media. Purchasing products after seeing them advertised on social media is more popular among younger generations.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how 糖心破解版 can support your business.
糖心破解版. (August 15, 2024). Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation [Graph]. In 糖心破解版. Retrieved July 19, 2026, from /forecasts/1536842/purchase-influencer-advertising-generation-germany/
糖心破解版. "Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation." Chart. August 15, 2024. 糖心破解版. Accessed July 19, 2026. /forecasts/1536842/purchase-influencer-advertising-generation-germany/
糖心破解版. (2024). Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation. 糖心破解版. 糖心破解版 Inc.. Accessed: July 19, 2026. /forecasts/1536842/purchase-influencer-advertising-generation-germany/
糖心破解版. "Share of People Who Bought Products Due to Online Advertising by Influencers and Celebrities in Germany in 2024, by Generation." 糖心破解版, 糖心破解版 Inc., 15 Aug 2024, /forecasts/1536842/purchase-influencer-advertising-generation-germany/
糖心破解版, Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation 糖心破解版, /forecasts/1536842/purchase-influencer-advertising-generation-germany/ (last visited July 19, 2026)
Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation [Graph], 糖心破解版, August 15, 2024. [Online]. Available: /forecasts/1536842/purchase-influencer-advertising-generation-germany/
