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Consumers' motivational factors for purchasing luxury apparel in the United States in 2012

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Source

Release date

November 2012

Region

United States

Survey time period

2012

Number of respondents

961 respondents

Age group

18 years and older

Special properties

U.S. adults, who are likely to purchase luxury apparel

Method of interview

Online survey

Supplementary notes

*The category "Other" includes "Sales", "School clothes", "Whatever is comfortable", and "Suits my taste".
Respondents checked all factors that apply.

Citation formats

U.S. luxury goods market: consumers' reasons to buy apparel 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 1, 2013
This statistic shows the results of an online survey conducted by Accenture in 2012. U.S. consumers were asked about factors that reflect their motivation to purchase luxury apparel. Some ** percent of respondents stated that wearing luxury clothes enabled them to feel accomplished and successful.
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