In 2020, almost ** percent of consumers in Germany had selected a brand or bought a product because they had previously seen these on an influencer's YouTube or Instagram account. Around ** percent did not. The survey was conducted in Germany in 2020 to evaluate purchase decisions based on information from influencers.
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BVDW. (April 23, 2020). Have you ever selected a brand and/ or bought a product, because you had previously seen them on an influencer's account (YouTube/ Instagram)? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1260764/purchase-decision-based-on-influencers-germany/
BVDW. "Have you ever selected a brand and/ or bought a product, because you had previously seen them on an influencer's account (YouTube/ Instagram)?." Chart. April 23, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1260764/purchase-decision-based-on-influencers-germany/
BVDW. (2020). Have you ever selected a brand and/ or bought a product, because you had previously seen them on an influencer's account (YouTube/ Instagram)?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1260764/purchase-decision-based-on-influencers-germany/
BVDW. "Have You Ever Selected a Brand And/ or Bought a Product, Because You Had Previously Seen Them on An Influencer's Account (Youtube/ Instagram)?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2020, /statistics/1260764/purchase-decision-based-on-influencers-germany/
BVDW, Have you ever selected a brand and/ or bought a product, because you had previously seen them on an influencer's account (YouTube/ Instagram)? ÌÇÐÄÆƽâ°æ, /statistics/1260764/purchase-decision-based-on-influencers-germany/ (last visited July 17, 2026)
Have you ever selected a brand and/ or bought a product, because you had previously seen them on an influencer's account (YouTube/ Instagram)? [Graph], BVDW, April 23, 2020. [Online]. Available: /statistics/1260764/purchase-decision-based-on-influencers-germany/
