Content development occupied the largest share of Ukraine's social media marketing (SMM) market, at almost ** percent of the revenue earned in 2023. Targeted advertising was the second-leading segment with a share of approximately ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
IAB Ukraine. (April 24, 2024). Social media marketing (SMM) revenue distribution in Ukraine in 2023, by segment [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1413945/smm-market-share-by-segment-ukraine/
IAB Ukraine. "Social media marketing (SMM) revenue distribution in Ukraine in 2023, by segment." Chart. April 24, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1413945/smm-market-share-by-segment-ukraine/
IAB Ukraine. (2024). Social media marketing (SMM) revenue distribution in Ukraine in 2023, by segment. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1413945/smm-market-share-by-segment-ukraine/
IAB Ukraine. "Social Media Marketing (Smm) Revenue Distribution in Ukraine in 2023, by Segment." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Apr 2024, /statistics/1413945/smm-market-share-by-segment-ukraine/
IAB Ukraine, Social media marketing (SMM) revenue distribution in Ukraine in 2023, by segment ÌÇÐÄÆÆ½â°æ, /statistics/1413945/smm-market-share-by-segment-ukraine/ (last visited July 23, 2026)
Social media marketing (SMM) revenue distribution in Ukraine in 2023, by segment [Graph], IAB Ukraine, April 24, 2024. [Online]. Available: /statistics/1413945/smm-market-share-by-segment-ukraine/