According to a survey carried out in April 2023, more than * of UK consumers who said they followed influencers used **** to do so. ** was the second most popular platform, used by ** percent of the interviewed to that end.
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Capterra. (July 12, 2023). Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1191979/most-popular-influencer-platforms-uk/
Capterra. "Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023." Chart. July 12, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1191979/most-popular-influencer-platforms-uk/
Capterra. (2023). Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1191979/most-popular-influencer-platforms-uk/
Capterra. "Platforms Consumers Used to Follow Influencers in The United Kingdom (Uk) as of April 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Jul 2023, /statistics/1191979/most-popular-influencer-platforms-uk/
Capterra, Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1191979/most-popular-influencer-platforms-uk/ (last visited July 20, 2026)
Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023 [Graph], Capterra, July 12, 2023. [Online]. Available: /statistics/1191979/most-popular-influencer-platforms-uk/