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Average cost paid per influencer marketing post in the United States from 2014 to 2019, by platform (in U.S. dollars)

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Source

Release date

November 2019

Region

United States

Survey time period

2014 to 2019

Special properties

on IZEA platform only; broader industry metrics may vary

Citation formats

Average amount paid per influencer marketing post in the U.S. 2014-2019, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 3, 2020
Throughout the last five years the costs of influencer post has been rising on all popular platforms. Between 2014 and 2019 YouTube proved to be the most volatile, with costs per post starting at *** U.S dollars per YouTube video in 2014, rising to over *** thousand dollars in 2017, then rapidly dropping to a little more than half of the amount, only to to increase again by close to thousand. At the same time the value of Instagram photo posts grew fairly consistently from *** dollars in 2014 to *** thousand dollars in 2019.
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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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