According to a survey carried out in the United Kingdom in April 2023, ** percent of respondents from Generation Z said they followed influencers. This was followed by ** percent of Millennial respondents saying they followed influencers.
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Capterra. (July 12, 2023). Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1440959/share-consumers-follow-influencers-uk/
Capterra. "Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort." Chart. July 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1440959/share-consumers-follow-influencers-uk/
Capterra. (2023). Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1440959/share-consumers-follow-influencers-uk/
Capterra. "Share of Consumers Who Followed Influencers in The United Kingdom (Uk) as of April 2023, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jul 2023, /statistics/1440959/share-consumers-follow-influencers-uk/
Capterra, Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1440959/share-consumers-follow-influencers-uk/ (last visited July 22, 2026)
Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort [Graph], Capterra, July 12, 2023. [Online]. Available: /statistics/1440959/share-consumers-follow-influencers-uk/
