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Leading storytelling ingredients according to marketers in the United Kingdom as of July 2023

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Sources

Release date

June 2023

Region

United Kingdom

Survey time period

as of July 2023

Number of respondents

250 respondents

Special properties

among brand-building decision makers across brands, media and creative agencies

Supplementary notes

The source does not provide information about the date of survey. The date provided is the release date.

Citation formats

Leading storytelling ingredients in marketing in the UK 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 11, 2023

During a 2023 survey, ** percent of responding marketing decision-makers from the United Kingdom stated they felt personal/human-first messaging was a key element of storytelling. Creating an emotial response ranked first, named by ** percent of respondents.

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