Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation
Characteristic
Before
After
All adults
29%
38%
Gen Z adults
36%
32%
Millennials
36%
40%
Gen Xers
27%
41%
Baby boomers
17%
39%
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According to a survey from mid-2023, 38 percent of U.S. FAST users stated to watch content on free streaming services after they had browsed subscription-based platforms. Meanwhile, the share of consumers who turned to FAST before SVOD amounted to 29 percent. Gen Z adults and millennials were more likely to turn to FAST services before browsing subscription-based streaming platforms than Gen X viewers and baby boomers.
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Morning Consult (@MorningConsult). (August 8, 2023). Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1404635/watching-fast-before-or-after-svod-us-generation/
Morning Consult (@MorningConsult). "Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation." Chart. August 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1404635/watching-fast-before-or-after-svod-us-generation/
Morning Consult (@MorningConsult). (2023). Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1404635/watching-fast-before-or-after-svod-us-generation/
Morning Consult (@MorningConsult). "Share of Free Ad-supported Streaming Tv (Fast) Users Turning to Fast Services before or after They Have Browsed Paid Subscription Streaming Services in The United States as of July 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Aug 2023, /statistics/1404635/watching-fast-before-or-after-svod-us-generation/
Morning Consult (@MorningConsult), Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1404635/watching-fast-before-or-after-svod-us-generation/ (last visited July 23, 2026)
Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation [Graph], Morning Consult (@MorningConsult), August 8, 2023. [Online]. Available: /statistics/1404635/watching-fast-before-or-after-svod-us-generation/
