* Paramont+ subscribers stated that they are likely to subscribe.
** The source does not provide any information regarding missing percentage points to 100 percent.
Citation formats
Distribution of VOD subscribers in the U.S. 2021, by gender
In the United States, nearly 60 percent of people who are likely to subscribe to the new subscription video-on-demand service Paramount+ were male, according to a survey from February 2021. By comparison, Amazon Prime Video was more popular among women, as 53 percent of female respondents stating to subscribe to the VOD platform.
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Morning Consult. (March 1, 2021). Distribution of video-on-demand subscribers in the United States as of February 2021, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. "Distribution of video-on-demand subscribers in the United States as of February 2021, by gender." Chart. March 1, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. (2021). Distribution of video-on-demand subscribers in the United States as of February 2021, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. "Distribution of Video-on-demand Subscribers in The United States as of February 2021, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2021, /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult, Distribution of video-on-demand subscribers in the United States as of February 2021, by gender ÌÇÐÄÆƽâ°æ, /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/ (last visited July 26, 2026)
Distribution of video-on-demand subscribers in the United States as of February 2021, by gender [Graph], Morning Consult, March 1, 2021. [Online]. Available: /statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
