*The source counts the answers of the survey conducted in December 2024 as figures for fiscal year 2024. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.
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Amazon Prime Video's penetration rate Japan FY 2024, by gender
According to a survey conducted in Japan during fiscal year 2024, **** percent of the male respondents used Amazon Prime Video. The share was somewhat lower among women.
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Ministry of Internal Affairs and Communications (Japan). (June 27, 2025). Share of people who use Amazon Prime Video in Japan in fiscal year 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1617962/japan-amazon-prime-video-penetration-rate-by-gender/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use Amazon Prime Video in Japan in fiscal year 2024, by gender." Chart. June 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1617962/japan-amazon-prime-video-penetration-rate-by-gender/
Ministry of Internal Affairs and Communications (Japan). (2025). Share of people who use Amazon Prime Video in Japan in fiscal year 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1617962/japan-amazon-prime-video-penetration-rate-by-gender/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use Amazon Prime Video in Japan in Fiscal Year 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jun 2025, /statistics/1617962/japan-amazon-prime-video-penetration-rate-by-gender/
Ministry of Internal Affairs and Communications (Japan), Share of people who use Amazon Prime Video in Japan in fiscal year 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1617962/japan-amazon-prime-video-penetration-rate-by-gender/ (last visited July 26, 2026)
Share of people who use Amazon Prime Video in Japan in fiscal year 2024, by gender [Graph], Ministry of Internal Affairs and Communications (Japan), June 27, 2025. [Online]. Available: /statistics/1617962/japan-amazon-prime-video-penetration-rate-by-gender/
