According to a survey conducted by in South Korea in 2024, around ** percent of female and ** percent of male respondents stated that they subscribed to multiple Subscription-Video-on-Demand (SVoD) or video streaming service providers because the shows they wanted to watch were spread out across different providers. Another common reason was wanting to watch original content released by several different providers.
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Rakuten Insight. (September 4, 2024). Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/
Rakuten Insight. "Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by gender." Chart. September 4, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/
Rakuten Insight. (2024). Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/
Rakuten Insight. "Reasons for Subscribing to More than One Subscription-video-on-demand (Svod) Service in South Korea in June 2024, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Sep 2024, /statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/
Rakuten Insight, Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/ (last visited July 27, 2026)
Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/