| Characteristic | Generation Z | Millennials | Generation X | Baby boomers |
|---|---|---|---|---|
| Amazon Prime Video | 12% | 31% | 28% | 29% |
| Apple TV+ | 17% | 47% | 25% | 11% |
| CBS All Access | 10% | 37% | 29% | 23% |
| Discovery+ | 6% | 52% | 26% | 16% |
| Disney+ | 22% | 42% | 23% | 13% |
| HBO Max | 13% | 40% | 27% | 20% |
| Hulu | 17% | 37% | 27% | 19% |
| Netflix | 18% | 33% | 26% | 22% |
| Paramount+* | 15% | 48% | 25% | 13% |
| Peacock | 10% | 32% | 30% | 27% |
| Showtime | 17% | 35% | 22% | 27% |
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Source
Sources
Release date
March 2021
More information
Region
United States
Survey time period
February 18 to 21, 2021
Number of respondents
192-1,205
Age group
18 years and older
Special properties
respondents who subscribe to each platform
Supplementary notes
* Paramont+ subscribers stated that they are likely to subscribe.
Missing percentage points to 100 percent are probably due to rounding.
Percentage points exceeding 100 percent are probably due to rounding.
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