Unsurprisingly, younger generations were more likely using subscription video-on-demand services in the UK than their older counterparts. According to a survey finished in September 2021, over three in four respondents aged 15 to 34 years consumed video content via subscription-based services. In comparison, SVOD not even reached **** of people aged 55 years and older.
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Institute of Practitioners in Advertising. (November 16, 2021). Reach of subscription video-on-demand (SVOD) in the United Kingdom (UK) as of September 2021, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/436147/video-on-demand-subscribers-in-the-united-kingdom-by-age-group/
Institute of Practitioners in Advertising. "Reach of subscription video-on-demand (SVOD) in the United Kingdom (UK) as of September 2021, by age group." Chart. November 16, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/436147/video-on-demand-subscribers-in-the-united-kingdom-by-age-group/
Institute of Practitioners in Advertising. (2021). Reach of subscription video-on-demand (SVOD) in the United Kingdom (UK) as of September 2021, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/436147/video-on-demand-subscribers-in-the-united-kingdom-by-age-group/
Institute of Practitioners in Advertising. "Reach of Subscription Video-on-demand (Svod) in The United Kingdom (Uk) as of September 2021, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2021, /statistics/436147/video-on-demand-subscribers-in-the-united-kingdom-by-age-group/
Institute of Practitioners in Advertising, Reach of subscription video-on-demand (SVOD) in the United Kingdom (UK) as of September 2021, by age group ÌÇÐÄÆƽâ°æ, /statistics/436147/video-on-demand-subscribers-in-the-united-kingdom-by-age-group/ (last visited July 28, 2026)
Reach of subscription video-on-demand (SVOD) in the United Kingdom (UK) as of September 2021, by age group [Graph], Institute of Practitioners in Advertising, November 16, 2021. [Online]. Available: /statistics/436147/video-on-demand-subscribers-in-the-united-kingdom-by-age-group/
