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Share of consumers who canceled a video streaming subscription in the last month in the United States in June and July 2022, by generation

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Sources

Release date

August 2022

Region

United States

Survey time period

June and July 2022

Number of respondents

2,200 respondents

Age group

18 years and older

Citation formats

Cancellations of video streaming subscriptions in the U.S. 2022, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 19, 2022
In July 2022, percent of U.S. adults had canceled their video streaming subscriptions in the last month. While this figure remained the same compared with June, the share of Gen Z consumers who said that they canceled increased by percent. Gen Xers were least likely to terminate a video streaming subscription.
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