*Base 2021: All adults 18-75. Weighted base (6,000), Norway (1,000), Denmark (1,092).
Base 2022: All adults 18-75. Weighted base (6,000), Norway (1,000), Denmark (1,000).
Base 2023: All adults 18-75. Weighted base (6,000),Norway (999), Denmark (1,090).
Citation formats
Most used SVOD platforms in Denmark and Norway 2021-2023
An online survey found that Netflix was the most popular subscription video-on-demand (SVOD) service in the Scandinavian countries Norway and Denmark in 2023, with ** percent of respondents having access to the streaming platform. HBO Max had the second largest subscriber base in the region, followed by Disney+ and Viaplay.
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Deloitte. (November 21, 2023). Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1293404/most-used-svod-platforms-scandinavia/
Deloitte. "Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform." Chart. November 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1293404/most-used-svod-platforms-scandinavia/
Deloitte. (2023). Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1293404/most-used-svod-platforms-scandinavia/
Deloitte. "Share of People Accessing Subscription Video-on-demand (Svod) Services in Denmark and Norway from 2021 to 2023, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2023, /statistics/1293404/most-used-svod-platforms-scandinavia/
Deloitte, Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform ÌÇÐÄÆƽâ°æ, /statistics/1293404/most-used-svod-platforms-scandinavia/ (last visited July 23, 2026)
Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform [Graph], Deloitte, November 21, 2023. [Online]. Available: /statistics/1293404/most-used-svod-platforms-scandinavia/
