Millions of Chinese internet users follow WeChat official accounts, the Chinese equivalent of Facebook pages, for useful news and product information. As of April 2021, about ** percent of the KOL official accounts on WeChat were micro-influencers with an audience reach between * and ** active users in China. Not many WeChat official accounts can achieve the mega influencer status which can reach to over * active users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
QuestMobile. (June 8, 2021). Share of official accounts of key opinion leaders (KOLs) on WeChat in China as of April 2021, by active user size [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/
QuestMobile. "Share of official accounts of key opinion leaders (KOLs) on WeChat in China as of April 2021, by active user size." Chart. June 8, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/
QuestMobile. (2021). Share of official accounts of key opinion leaders (KOLs) on WeChat in China as of April 2021, by active user size. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/
QuestMobile. "Share of Official Accounts of Key Opinion Leaders (Kols) on Wechat in China as of April 2021, by Active User Size." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2021, /statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/
QuestMobile, Share of official accounts of key opinion leaders (KOLs) on WeChat in China as of April 2021, by active user size ÌÇÐÄÆƽâ°æ, /statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/ (last visited August 04, 2026)
Share of official accounts of key opinion leaders (KOLs) on WeChat in China as of April 2021, by active user size [Graph], QuestMobile, June 8, 2021. [Online]. Available: /statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/
