| Characteristic | Follower share |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
May 2023
More information
Region
China
Survey time period
2022
Number of respondents
77,000 advertising campaigns*
Special properties
only followers on Weibo, Xiaohongshu, and Douyin were covered.
Supplementary notes
* Over 113,000 advertising campaigns from PC, Mobile, and NEW TV were monitored, covering more than 800 media and over 2,100 brands. Internet hard-broadcasting, offline media, website information, social platforms, KOLs, and more were taken into account.
Invalid followers refer to fake accounts which are created to boost marketing effects or social influence and their activities do not reflect an actual viewpoint and action in the reality.
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