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In the fourth quarter of 2025, Facebook took action on 1.1 billion fake accounts, up from 698 million in the previous quarter. A record figure of approximately 2.2 billion fake profiles were removed by the social media platform in the first quarter of 2019. Meta considers fake accounts to be those that are created with malicious intent or created to represent a business, organization, or non-human entity.

Facebook and inauthentic activity

As Facebook is the most used social media platform worldwide, it is not surprising that the service is a target for inauthentic activity and potentially harmful content. Facebook's parent company, Meta, has regulations in place known as Facebook Community Standards that outline what is and is not permitted on the network. Spam content is an ongoing issue that the platform faces, with 1.4 million pieces of spam content being removed in the third quarter of 2022.

Facebook’s ongoing popularity

The vast majority of internet users have awareness of Facebook as a brand. Almost all social media users in the United States are aware of Facebook, and three-quarters of U.S. social media users have a Facebook account. Furthermore, despite the idea that Facebook is most popular among older generations, its largest U.S. demographic can be found with users aged 25 to 34 years.