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Leading products purchased on Yahoo! Shopping in Japan as of March 2024

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Sources

Release date

July 2024

Region

Japan

Survey time period

February 28 to March 1, 2024

Number of respondents

1,675 respondents

Age group

10-79 years

Method of interview

Online survey

Citation formats

Most common products acquired through Yahoo! Shopping in Japan 2024

Published by
F. Watty,
Aug 29, 2024

According to a survey conducted in Japan in 2024, foodstuffs were the most common products purchased on Yahoo! Shopping. Over ** percent of respondents stated that they had bought food products on the online marketplace service, with apparel and fashion accessories following in second place. 

The online marketplace is operated by Z Holdings Corporation, formerly known as Yahoo! Japan Corporation. The parent company Z Holdings merged with four subsidiaries in fiscal year 2023 to form LY Corporation.

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