In the Netherlands, about **** of consumers, who shopped during Black Friday in 2020, were once again planning to shop during the sales event in 2021. In comparison to other seasonal sales events, Black Friday had the highest rate of loyal Dutch customers that year.
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Afterpay. (October 14, 2021). Share of shoppers who are loyal to selected sales events in the Netherlands in 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1277173/peak-season-sale-loyalty-netherlands/
Afterpay. "Share of shoppers who are loyal to selected sales events in the Netherlands in 2021." Chart. October 14, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1277173/peak-season-sale-loyalty-netherlands/
Afterpay. (2021). Share of shoppers who are loyal to selected sales events in the Netherlands in 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1277173/peak-season-sale-loyalty-netherlands/
Afterpay. "Share of Shoppers Who Are Loyal to Selected Sales Events in The Netherlands in 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Oct 2021, /statistics/1277173/peak-season-sale-loyalty-netherlands/
Afterpay, Share of shoppers who are loyal to selected sales events in the Netherlands in 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1277173/peak-season-sale-loyalty-netherlands/ (last visited July 28, 2026)
Share of shoppers who are loyal to selected sales events in the Netherlands in 2021 [Graph], Afterpay, October 14, 2021. [Online]. Available: /statistics/1277173/peak-season-sale-loyalty-netherlands/