Original question: "Where is the place you visit regularly to buy everyday products? Please choose up to three of your top options among the following."
Age breakdown of the sample: 60 to 69 years: n=718 70 years and older: n=1,278
Citation formats
Elderly shoppers preferred shopping channels in Japan 2025, by age
** were the preferred purchase channels of senior consumers in Japan, as revealed in a survey conducted in December 2025. Over ** percent of respondents aged 60 years and older regularly visited **** to purchase daily necessities. Among online channels, online marketplaces were the preferred options, although slightly more popular among the elderly aged between 60 and 69 years.
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CAA. (February 5, 2026). Most popular channels to purchase consumer goods among senior consumers in Japan as of December 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/
CAA. "Most popular channels to purchase consumer goods among senior consumers in Japan as of December 2025, by age group." Chart. February 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/
CAA. (2026). Most popular channels to purchase consumer goods among senior consumers in Japan as of December 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/
CAA. "Most Popular Channels to Purchase Consumer Goods among Senior Consumers in Japan as of December 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2026, /statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/
CAA, Most popular channels to purchase consumer goods among senior consumers in Japan as of December 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/ (last visited July 27, 2026)
Most popular channels to purchase consumer goods among senior consumers in Japan as of December 2025, by age group [Graph], CAA, February 5, 2026. [Online]. Available: /statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/
