The price remains the leading factor influencing shopping behavior in Japan, as revealed in a survey conducted in November 2023. While over ** percent of respondents stated that they buy the cheapest products as much as possible if similar products are available, less than **** percent would consider recommendations over social networking services (SNS) and blogs.
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MAFF. (June 28, 2024). Leading factors influencing purchases of consumer goods in Japan as of November 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF. "Leading factors influencing purchases of consumer goods in Japan as of November 2023." Chart. June 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF. (2024). Leading factors influencing purchases of consumer goods in Japan as of November 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF. "Leading Factors Influencing Purchases of Consumer Goods in Japan as of November 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jun 2024, /statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF, Leading factors influencing purchases of consumer goods in Japan as of November 2023 ÌÇÐÄÆƽâ°æ, /statistics/1312215/japan-consumer-goods-shopping-behavior-factor/ (last visited July 15, 2026)
Leading factors influencing purchases of consumer goods in Japan as of November 2023 [Graph], MAFF, June 28, 2024. [Online]. Available: /statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
