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Confidence level in metrics when reporting on public relations (PR) efforts to stakeholders among PRs worldwide as of October 2024

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Source

Release date

November 2024

Region

Worldwide

Survey time period

October 11 to 21, 2024

Number of respondents

397 respondents

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "How confident in your metrics do you typically feel when reporting on PR efforts to stakeholders?"

Most respondents came from outreach to the source’s email and database contacts.

Citation formats

Confidence level in metrics when reporting PR efforts to stakeholders worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 7, 2025

As of October 2024, nearly half (or ** percent) of public relations (PR) professionals surveyed worldwide said they felt somewhat confident in their metrics when reporting on their efforts to stakeholders. Around ** percent stated feeling very or extremely confident, while ** percent said they felt not so confident or not at all confident in their metrics in those circumstances.

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