Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024
Characteristic
Share of respondents
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During a global 2024 survey, nearly ** (or ** percent of) responding media leaders deemed communication skills and storytelling very important to their organizations. Data analysis and interpretation followed, mentioned by ** percent, while the ability to explain complex techniques in a simple way rounded up the top three, cited by ** percent of respondents.
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MarketingCharts. (October 3, 2024). Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1497554/skills-important-media-leaders/
MarketingCharts. "Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024." Chart. October 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1497554/skills-important-media-leaders/
MarketingCharts. (2024). Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1497554/skills-important-media-leaders/
MarketingCharts. "Leading Skills, Expertise, and Experiences That Media Leaders Involved in Data, Research, and Insight Considered Very Important to Their Organizations Worldwide as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2024, /statistics/1497554/skills-important-media-leaders/
MarketingCharts, Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1497554/skills-important-media-leaders/ (last visited July 22, 2026)
Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024 [Graph], MarketingCharts, October 3, 2024. [Online]. Available: /statistics/1497554/skills-important-media-leaders/
