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Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018

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Sources

Release date

February 2019

Region

Worldwide

Survey time period

December 2018

Number of respondents

204 respondents

Supplementary notes

Question: What channels do you most commonly use to consume information?

Citation formats

Preferred channels to find and consume content by B2B marketers worldwide 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 3, 2019
In a survey of global B2B marketing professionals conducted in December 2018, **** percent of respondents said they commonly used web search to find content helpful in terms of making purchasing decisions. At the same time, ** percent of respondents indicated LinkedIn as a research and consumption channel for vendor content.
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LinkedIn marketingFacebook advertising and marketingInstagram advertising and marketingX (formerly Twitter) advertising and marketingB2B advertising & marketing in the United States
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