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Sources
Release date
July 2022
Region
Europe
Survey time period
January to April 2022
Special properties
web and social traffic from 2020 to 2022
Supplementary notes
The source selected 200 brands with the following characteristics:
-consumer brand.
-digital-first.
-strong focus on own sale channel rather than other marketplaces or distributors.
The study excluded media and software companies, retailers and distributors, and food subscription services, traditional brands mainly selling offline.
Brands were additionally ranked based on web traffic (60%) and social media (40%).
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