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Important aspects when shopping directly from manufacturers and brands online in Germany in 2022

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Sources

Release date

May 2022

Region

Germany

Survey time period

March 8 to 18, 2022

Number of respondents

1,000 consumers

Age group

18 years and older

Supplementary notes

Original question in English: 'How important are the following aspects to you when you buy products online directly from the brand/manufacturer?'
Data shows the share of respondents stating it is (very) important.

Citation formats

Main factors in direct-to-consumer (D2C) online shopping in Germany 2022

Published by
Yihan Ma,
Nov 28, 2025
In Germany, nearly in *** consumers buying directly from producers or brands considered user-friendly online platforms as the most important aspect of their shopping experience, a survey from 2022 revealed. Fast delivery ranked second, with ** percent of respondents mentioning this factor. Product warranty followed closely, with ** percent seeing this additional service as very important.
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