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Leading aspects of products offered by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023

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Source

Release date

May 2023

Region

India

Survey time period

Q1 2023

Number of respondents

50 C-Level Executives

Supplementary notes

Question: "What unique value proposition does your D2C business offer that sets it apart from competitors in the cross-border e-commerce space?"

Citation formats

Leading aspects of products offered by D2C brands India Q1 2023

Published by
Yihan Ma,
May 19, 2023
Nearly ** percent of direct-to-consumer (D2C) brands in India paid attention to the quality of products in cross-border e-commerce in the first quarter of 2023. Nykaa, boAt, and Lenskart were some of the major D2C Indian brands in cross-border e-commerce, according to the source.
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