The source selected 200 brands with the following characteristics:
-consumer brand.
-digital-first.
-strong focus on own sale channel rather than other marketplaces or distributors.
The study excluded media and software companies, retailers and distributors, and food subscription services, traditional brands mainly selling offline.
Brands were additionally ranked based on web traffic (60%) and social media (40%).
Citation formats
Distribution of mostly digital-only D2C brands in 2022, by macro-region
A 2022 study auditing *** direct-to-consumer (D2C) brands with a strong online presence showed that ** percent of the brands were headquartered in North America. Europe followed with ** percent, while Asian countries were home to *** percent of the digital native D2C brands.
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Totem Media. (July 1, 2022). Distribution of direct-to-consumer (D2C) brands mostly digital-only in 2022, by macro-region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1375382/digital-native-d2c-brands-by-macro-region/
Totem Media. "Distribution of direct-to-consumer (D2C) brands mostly digital-only in 2022, by macro-region." Chart. July 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1375382/digital-native-d2c-brands-by-macro-region/
Totem Media. (2022). Distribution of direct-to-consumer (D2C) brands mostly digital-only in 2022, by macro-region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1375382/digital-native-d2c-brands-by-macro-region/
Totem Media. "Distribution of Direct-to-consumer (D2c) Brands Mostly Digital-only in 2022, by Macro-region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2022, /statistics/1375382/digital-native-d2c-brands-by-macro-region/
Totem Media, Distribution of direct-to-consumer (D2C) brands mostly digital-only in 2022, by macro-region ÌÇÐÄÆƽâ°æ, /statistics/1375382/digital-native-d2c-brands-by-macro-region/ (last visited July 15, 2026)
Distribution of direct-to-consumer (D2C) brands mostly digital-only in 2022, by macro-region [Graph], Totem Media, July 1, 2022. [Online]. Available: /statistics/1375382/digital-native-d2c-brands-by-macro-region/
