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Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022

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Sources

Release date

May 2022

Region

Germany

Survey time period

March 8 to 22, 2022

Number of respondents

250 professionals*

Age group

18 years and older

Supplementary notes

* Professionals working in companies that implemented D2C e-commerce.
Original question in English: 'To what extent did/do you feel the following aspects are challenging in the implementation of direct-to-consumer (D2C) e-commerce?'
Data shows the share of respondents stating it is (very) challenging.

Citation formats

Biggest challenges direct-to-consumer (D2C) e-commerce companies in Germany 2022

Published by
Yihan Ma,
Mar 21, 2023
More than half of German professionals working at direct-to-consumer (D2C) e-commerce companies somehow struggled to build an online consumer base, a 2022 survey showed. Setting up an IT infrastructure enabling online commerce was the second-biggest challenge, with ** percent of the answers. As the shopping experience gets more complex in the e-commerce environment, companies implementing D2C online stores must fulfill shoppers' expectations. Up to ** percent of respondents stated that higher responsibility in customer satisfaction was challenging in the D2C business.
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