Score expressed in percentage points and obtained from a score scale from zero to two. The evaluated criteria were: website experience, store/stockist locator, product pages, value-added services, customer service, and delivery proposition.
Citation formats
Most successful D2C e-commerce sites in the UK 2022, by brand
A study measured the performance of global direct-to-consumer (D2C) brands' websites in the United Kingdom (UK), considering every aspect of purchase and delivery. The results indicated that Nike had the most successful e-commerce with **** percentage points. Ralph Lauren also provided a good customer experience with **** percent. Levi's and Aspinal of London both scored ** percent.
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Pattern. (October 18, 2022). Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/
Pattern. "Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score." Chart. October 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/
Pattern. (2022). Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/
Pattern. "Brands with Most Successful Direct-to-consumer (D2c) E-commerce Sites in The United Kingdom (Uk) in 2022, by Assigned Score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2022, /statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/
Pattern, Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score ÌÇÐÄÆƽâ°æ, /statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/ (last visited July 24, 2026)
Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score [Graph], Pattern, October 18, 2022. [Online]. Available: /statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/
