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Main challenges encountered by companies migrating to direct-to-consumer (D2C) e-commerce in Europe in 2022

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Source

Release date

February 2023

Region

Europe

Survey time period

2022

Supplementary notes

Survey carried out among decision-makers in retail, manufacturing, wholesale and third-party logistics across the UK, Benelux and the Nordics.
The source does not report the number of respondents.
Original question:'What is the main challenges for your company in migrating to a new D2C operation?'

Citation formats

Main D2C e-commerce challenges in Europe 2022

Published by
Yihan Ma,
Mar 24, 2023
According to a 2022 survey, the biggest challenge in migrating to direct-to-consumer (D2C) e-commerce lied in ensuring that the warehouse management system is able to fulfill online orders, as ** percent of retail decision-makers from European companies stated so. Equally critical in D2C business were marketplaces or online stores setup, as well as coordinating with parcel couriers for shipping operations.
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