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Penetration rate of direct-to-consumer (D2C) online retail market in China from 2021 to 2025, with a forecast from 2026 to 2030

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Release date

April 2026

Region

China

Survey time period

2021 to 2025

Supplementary notes

*Forecast.

Citation formats

Penetration rate of direct-to-consumer (D2C) online retail market in China 2021-2030

Published by
Yihan Ma,
May 7, 2026

In 2025, the penetration rate of the direct-to-consumer (D2C) online retail market in China reached ** percent. It is forecast to increase steadily, reaching **** percent by 2030.

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B2C e-commerce in India E-commerce in IndiaOnline grocery shopping in IndiaD2C market in IndiaOmnichannel retail in India
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