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Business prospects of direct-to-consumer (D2C) e-commerce brands in Germany as of August 2022

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Source

Release date

September 2022

Region

Germany

Survey time period

August 1 to 15, 2022

Number of respondents

50 respondents

Special properties

professionals from D2C e-commerce companies

Method of interview

Online survey

Supplementary notes

D2C online stores in the sectors of cosmetics, fashion, and accessories.

Citation formats

Business prospects of D2C e-commerce brands in Germany 2022

Published by
Yihan Ma,
Nov 28, 2025
According to a survey from August 2022, of pure online direct-to-consumer (D2C) brands were optimistic about their business prospects in Germany. Although half of them had been affected by supply chain disruptions, ** percent of D2C e-commerce companies believed customers would have purchased again from their online stores.
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