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Barriers faced by direct-to-consumer (D2C) brands in cross-border e-commerce in India as of 1st quarter of 2023

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Source

Release date

May 2023

Region

India

Survey time period

Q1 2023

Number of respondents

50 C-Level Executives

Supplementary notes

Question: "What are the biggest challenges your D2C business faces when it comes to cross-border e-commerce?"

Citation formats

Barriers to cross-border e-commerce for D2C brands India Q1 2023

Published by
Yihan Ma,
May 19, 2023

In first quarter of 2023, over ** percent of the direct-to-consumer (D2C) brands in India responded that logistics was the major challenge in cross-border e-commerce. The second barrier faced was marketing at over ** percent by D2C Indian brands in cross-border e-commerce during that period. Nykaa, boAt, and Lenskart were some of the major D2C Indian brands in cross-border e-commerce.

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