An October 2020 survey among e-commerce decision makers in North America and Europe revealed that only 12 percent of e-commerce companies planned to introduce direct sales through social media platforms in 2021. Up to 30 percent of these businesses were already selling via social media at that time, while another 33 percent of respondents said they were still evaluating whether to adopt this strategy or not.
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SearchNode. (July 11, 2021). Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode. "Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021." Chart. July 11, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode. (2021). Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode. "Share of E-commerce Companies Planning on Selling Directly on Social Media in North America and Europe in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jul 2021, /statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
SearchNode, Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/ (last visited July 31, 2026)
Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021 [Graph], SearchNode, July 11, 2021. [Online]. Available: /statistics/1174507/direct-selling-social-media-ecommerce-companies-worldwide/
