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Share of online sales of total D2C sales during the holiday season of Sephora and Ulta in the United States from 2019 to 2022

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Sources

Release date

January 2023

Region

United States

Survey time period

2019 to 2022

Special properties

direct-to-consumer sales

Supplementary notes

Data represents November to December sales of each year. It excludes sales via store-branded credit cards, gift cards, any type of financing, and third-party sales.

Figures have been rounded.

Citation formats

Sephora and Ulta's online D2C holiday sales share in the US 2019-2022

Published by
Yihan Ma,
May 19, 2023
From 2019 to 2022, Sephora and Ulta's online direct-to-consumer (D2C) holiday sales share increased. During the peak of COVID-19, holiday sales were even more prevalent online than before, and after the height of the pandemic, online sales decreased. In 2022, around ** percent of Sephora's D2C holiday sales came from their online channels. In contrast, Ulta's online sales only accounted for ** percent of the total D2C sales share during the holiday season.
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Topics

Sephora.comSephoraBeauty and personal care e-commerce worldwideMoët Hennessy Louis Vuitton (LVMH Group)Ulta Beauty
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