Winning customers in the homeware sector is extremely difficult for direct-to-consumer (D2C) brands in France. With **** euros, this category of e-commerce stores had the highest customer acquisition cost in 2022. D2C brands selling accessories followed with **** euros, while clothing and underwear brands ranked third (**** euros).
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Digital Native Group. (March 8, 2023). Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1374054/d2c-customer-acquisition-cost-by-category-france/
Digital Native Group. "Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros)." Chart. March 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1374054/d2c-customer-acquisition-cost-by-category-france/
Digital Native Group. (2023). Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1374054/d2c-customer-acquisition-cost-by-category-france/
Digital Native Group. "Customer Acquisition Cost on Direct-to-consumer (D2c) E-commerce Sites in France in 2023, by Category (in Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Mar 2023, /statistics/1374054/d2c-customer-acquisition-cost-by-category-france/
Digital Native Group, Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) ÌÇÐÄÆƽâ°æ, /statistics/1374054/d2c-customer-acquisition-cost-by-category-france/ (last visited July 28, 2026)
Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) [Graph], Digital Native Group, March 8, 2023. [Online]. Available: /statistics/1374054/d2c-customer-acquisition-cost-by-category-france/
