Data shows the average transaction value of November to December sales. It excludes sales via store-branded credit cards, gift cards, any type of financing, and third-party sales.
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Value of Sephora & Ulta holiday D2C transactions in the U.S. 2022, by channel
The average expenditure by consumers on online direct-to-consumer (D2C) purchases exceeded that of in-store purchases at Sephora and Ulta between November and December 2022. Sephora's customers, on average, spent ** U.S. dollars in physical stores and ** dollars on e-commerce transactions. Similarly, the average in-store spending at Ulta was ** U.S. dollars, while online D2C purchases amounted to ** dollars.
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Bloomberg. (January 17, 2023). Average transaction value for D2C purchases at Sephora and Ulta during the holiday season in the United States in 2022, by channel (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1384907/sephora-ulta-d2c-holiday-online-transaction-value-us/
Bloomberg. "Average transaction value for D2C purchases at Sephora and Ulta during the holiday season in the United States in 2022, by channel (in U.S. dollars)." Chart. January 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1384907/sephora-ulta-d2c-holiday-online-transaction-value-us/
Bloomberg. (2023). Average transaction value for D2C purchases at Sephora and Ulta during the holiday season in the United States in 2022, by channel (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1384907/sephora-ulta-d2c-holiday-online-transaction-value-us/
Bloomberg. "Average Transaction Value for D2c Purchases at Sephora and Ulta during The Holiday Season in The United States in 2022, by Channel (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jan 2023, /statistics/1384907/sephora-ulta-d2c-holiday-online-transaction-value-us/
Bloomberg, Average transaction value for D2C purchases at Sephora and Ulta during the holiday season in the United States in 2022, by channel (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1384907/sephora-ulta-d2c-holiday-online-transaction-value-us/ (last visited July 26, 2026)
Average transaction value for D2C purchases at Sephora and Ulta during the holiday season in the United States in 2022, by channel (in U.S. dollars) [Graph], Bloomberg, January 17, 2023. [Online]. Available: /statistics/1384907/sephora-ulta-d2c-holiday-online-transaction-value-us/
