In 2023, a survey showed how retailers felt about manufacturers entering the direct-to-consumer (D2C) sector and whether they would succeed. Around ** percent of the respondents were concerned that it might harm their business, while ** percent were not worried about the manufacturers' entry into direct sales.Â
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GfK. (January 25, 2024). Retailers' perception of manufacturers entering the direct-to-consumer (D2C) space in Europe in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1484524/retailer-sales-d2c-perception-europe/
GfK. "Retailers' perception of manufacturers entering the direct-to-consumer (D2C) space in Europe in 2023." Chart. January 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1484524/retailer-sales-d2c-perception-europe/
GfK. (2024). Retailers' perception of manufacturers entering the direct-to-consumer (D2C) space in Europe in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1484524/retailer-sales-d2c-perception-europe/
GfK. "Retailers' Perception of Manufacturers Entering The Direct-to-consumer (D2c) Space in Europe in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jan 2024, /statistics/1484524/retailer-sales-d2c-perception-europe/
GfK, Retailers' perception of manufacturers entering the direct-to-consumer (D2C) space in Europe in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1484524/retailer-sales-d2c-perception-europe/ (last visited July 20, 2026)
Retailers' perception of manufacturers entering the direct-to-consumer (D2C) space in Europe in 2023 [Graph], GfK, January 25, 2024. [Online]. Available: /statistics/1484524/retailer-sales-d2c-perception-europe/
