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Influence of native podcast advertising on brand discovery and purchase in France in 2022

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Sources

Release date

November 2022

Region

France

Survey time period

2022

Special properties

listeners who listen to native podcasts weekly

Supplementary notes

The source does not specify the number of respondents.

Citation formats

Native podcast advertising influence on brand discovery and purchase in France 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 4, 2023
In 2022, ** percent of French consumers agreed that podcast advertisements in the beginning of an episode makes them want to get informed about the product or service at stake. Another ** percent agreed that a podcast ad has already made them purchase a product or a service.
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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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