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Distribution of YouTube influencer marketing campaigns for tech brands in the United States and Canada in 2022, by call to action (CTA) type

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Source

In cooperation with
Release date

January 2023

Region

Canada, United States

Survey time period

2022

Supplementary notes

Figures have been rounded.
Methodology:All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.

Citation formats

YouTube influencer marketing tech brand campaigns in the U.S. & Canada 2022, by CTA

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 21, 2023
In 2022, the most used type of call to action (CTA) among technology brands on YouTube in the United States and Canada was the direct purchase page - with almost ** percent of brands utilizing it for their marketing purposes. At the same time, the "Click link in bio" CTA scored ** percent among the tech brands' most used CTA types.
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Topics

YouTube advertising and marketing in the United StatesYouTubeYouTube in Latin AmericaGen Z media consumption in the United StatesGen Z video streaming consumption in the United States
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* For commercial use only

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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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