Methodology: The data presented was collected from YouTube videos. All of the YouTube influencer data that is contained in this report was captured by the NeoReach Social Intelligence API. Videos were required to comply with proper FTC disclosure regulations. The analysis included sponsored YouTube videos posted between the months January through December 2022. The data was further refined to target YouTube videos of influencers located in the United States and Canada. Of the selection of YouTube videos which met these criteria, the data showcases only those brands and companies that activated campaigns with sponsored content achieving at least 10,000 views. Therefore, the data does not include all sponsored content on YouTube during the 2022 calendar year. However, it does include the top spending brands and industries for influencer marketing on YouTube for the 2022 period.
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YouTube views of tech influencer campaigns in the U.S. & Canada 2022, by category
In 2022, influencer marketing videos sponsored by tech brands posted on YouTube channels typically posting gaming content received 100 thousand views on average. By far the highest number of views was recorded for videos posted by channels in the comedy category, with nearly *** thousand views.
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NeoReach. (January 23, 2023). Average number of views of influencer videos of tech brands on YouTube in the United States and Canada in 2022, by channel category (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1374389/number-views-tech-brands-influencer-campaigns-youtube-category-usa-canada/
NeoReach. "Average number of views of influencer videos of tech brands on YouTube in the United States and Canada in 2022, by channel category (in 1,000s)." Chart. January 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1374389/number-views-tech-brands-influencer-campaigns-youtube-category-usa-canada/
NeoReach. (2023). Average number of views of influencer videos of tech brands on YouTube in the United States and Canada in 2022, by channel category (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1374389/number-views-tech-brands-influencer-campaigns-youtube-category-usa-canada/
NeoReach. "Average Number of Views of Influencer Videos of Tech Brands on Youtube in The United States and Canada in 2022, by Channel Category (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jan 2023, /statistics/1374389/number-views-tech-brands-influencer-campaigns-youtube-category-usa-canada/
NeoReach, Average number of views of influencer videos of tech brands on YouTube in the United States and Canada in 2022, by channel category (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1374389/number-views-tech-brands-influencer-campaigns-youtube-category-usa-canada/ (last visited July 28, 2026)
Average number of views of influencer videos of tech brands on YouTube in the United States and Canada in 2022, by channel category (in 1,000s) [Graph], NeoReach, January 23, 2023. [Online]. Available: /statistics/1374389/number-views-tech-brands-influencer-campaigns-youtube-category-usa-canada/
