Fashion e-commerce in Germany - statistics & facts
The fashion e-commerce industry has undergone a period of rapid growth over the past few years. Fashion e-commerce involves the buying and selling of clothes, shoes, and other fashion items online. The industry leaders are made up of both shops which exist solely online as well as stores that started on the high street, but then branched out to selling their products online. There are many reasons why online shopping is preferred by certain consumers. Some of the most frequently cited advantages include lower prices, speed, and the fact that there is a wider choice of products. Germany is currently ranked fifth on the list of countries generating the highest revenue from fashion e-commerce.
