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Level of preparedness against adblock-related revenue loss among publishers worldwide in 2nd half 2021

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Sources

Release date

July 2022

Region

Worldwide

Survey time period

H2 2021

Number of respondents

176 respondents

Special properties

among revenue operations and advertising operations officers at publishers

Supplementary notes

The source does not provide information about the type of survey used.

Citation formats

Preparedness against adblock-related revenue loss among publishers worldwide 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 19, 2023
During a survey carried out worldwide in the second half of 2021, ** percent of responding revenue officers and advertising officers working at digital publishers stated that they had never tried to measure the adblock rates for their sites. Only *** percent said they knew the precise amount of revenue they were losing to adblocking.
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Topics

Ad blocking in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.Digital advertising in CanadaDigital advertising in North America
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