* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
Citation formats
Whitelisting websites from ad blocking in the United States 2018-2020
During a 2020 survey fielded in the United States, ** percent of respondents who used ad blockers stated they had whitelisted selected websites in their ad blockers. In the UK, the share stood at ** percent.
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AudienceProject. (August 19, 2020). Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject. "Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020." Chart. August 19, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject. (2020). Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject. "Share of Respondents Who Have Whitelisted Selected Websites in Their Ad Blocker in The United States in 2018 and 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2020, /statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject, Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020 ÌÇÐÄÆƽâ°æ, /statistics/1219849/whitelisting-ad-blocker-usa/ (last visited July 16, 2026)
Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: /statistics/1219849/whitelisting-ad-blocker-usa/
