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Penetration rate of ad-supported video-on-demand (AVOD) among households in Canada in 2022 and 2023, by age group

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Sources

Release date

May 2023

Region

Canada

Survey time period

2022 and 2023

Number of respondents

3,980*

Age group

18 years and older

Special properties

English speaking

Supplementary notes

*Refers to respondents in 2023.

Citation formats

AVOD penetration rate in Canada 2022-2023, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 21, 2023
From 2022 to 2023, the penetration rate of Canadian households using AVOD platforms increased to ** percent. The usage of AVOD services was even higher among adults aged 18 to 34 years, with ** percent of people accessing ad-supported content.
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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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