According to a survey conducted in December 2022 and January 2023, a quarter of TV users in France watched a mix of ad-supported and ad-free content. In comparison, ** percent of consumers preferred to watch only ad-free TV.
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Magnite. (March 21, 2023). Share of TV viewers watching ad-supported versus ad-free streaming online TV services in France as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1379006/preference-ad-free-supported-tv-france/
Magnite. "Share of TV viewers watching ad-supported versus ad-free streaming online TV services in France as of January 2023." Chart. March 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1379006/preference-ad-free-supported-tv-france/
Magnite. (2023). Share of TV viewers watching ad-supported versus ad-free streaming online TV services in France as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1379006/preference-ad-free-supported-tv-france/
Magnite. "Share of Tv Viewers Watching Ad-supported versus Ad-free Streaming Online Tv Services in France as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2023, /statistics/1379006/preference-ad-free-supported-tv-france/
Magnite, Share of TV viewers watching ad-supported versus ad-free streaming online TV services in France as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1379006/preference-ad-free-supported-tv-france/ (last visited July 24, 2026)
Share of TV viewers watching ad-supported versus ad-free streaming online TV services in France as of January 2023 [Graph], Magnite, March 21, 2023. [Online]. Available: /statistics/1379006/preference-ad-free-supported-tv-france/
