Interest in product categories among Gen Z in the U.S. 2025| ��ƽ��

Retail & Trade
Shopping Behavior

Gen Z consumers interest in product and service categories in the United States in 2025

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More information

Number of respondents

2470 internet users

Age group

18-28 years

Supplementary notes

This question was phrased by the source as follows: "Which of these products and services are you interested in?"

Multiple answers were possible.

Citation formats

Gen Z consumers interest in product and service categories in the US 2025

Published by

F. Watty,

Jan 16, 2026

Clothing was the most interesting product category for Gen Zers in 2025, with ** percent of internet users reporting their interest. According to a 2025 survey, ** percent of Gen Z consumers were interested in food and beverages, while ** percent reported interest in books, movies, music, and games.